SHORE HOTEL
CLIENT
Santa Monica, CA
ROLE
Designer, Manufacturer, Supplier

At Shore Hotel Santa Monica, uniform design is rooted in the property's commitment to sustainability, relaxed luxury, and its iconic coastal setting. Each piece was developed to reflect the clean lines of the hotel's architecture and the natural beauty of the Pacific just steps away. The result is a wardrobe that feels both elevated and effortless—perfectly suited to life by the beach. From the vibrant coral dresses to the understated elegance of the front desk suiting, every garment was designed to echo the environment in which it lives. Shore Hotel Santa Monica's uniforms tell a story of place—where modern hospitality meets the timeless appeal of the California coast. The result is a wardrobe that feels connected, purposeful, and unmistakably local.