At Bower Coronado, uniform design was approached with a modern, boutique sensibility that reflects the property's playful personality and elevated coastal vibe. For the front desk team, we created sleek, contemporary silhouettes for women—tailored yet relaxed, striking a balance between professionalism and the laid-back elegance of Coronado. In the hotel’s dive bars, we introduced custom-printed fabrics featuring the Bower logo, used across shirts and aprons to bring a bold, branded touch to the guest experience. These pieces add character and a sense of place, making the uniforms feel uniquely tied to the property’s identity while maintaining comfort and functionality for the team.