Design

The goal of this project was to design and deliver bespoke uniforms for Hallpark Hotel’s valet/bellman and food & beverage staff that align with the hotel’s sophisticated brand identity, enhance staff comfort and functionality, and create a lasting impression on guests. The project emphasized creating visually cohesive designs that reflect Hallpark Hotel’s premium standards while meeting the practical needs of employees in high-activity roles.

Drawing inspiration from the bold elegance of a peacock and the sophisticated allure of a moody, upscale night bar, our team crafted a striking and intricate uniform design for the Waldorf Astoria. The result? A bespoke collection that perfectly embodies the luxury and refinement of this iconic property.

Dishing out a cozy Italian affair amidst the urban hustle, the UA team wanted a uniform that pays homage to the 1920 - 1930s American Italian while keeping a dash of modern flair. A nod to the past with a trendy twist.